A good chunk Madwire's Product Team during our launch in early 2020 (pre-COVID, of course)
We organized all of the existing types of subscriptions and developed a game plan alongside our Billing Department and our Chief Architect. The solution needed to respect existing accounting reports while streamlining the data so that a product could be developed on top of it.
Example of what an account manager would work with when giving a custom discount to a subscription. We worked closely with sales reps and account managers to understand all of the custom needs that they have to bill for. This was tested and iterated upon for 3 cycles. The PCI-compliant custom subscription management system was built using Stripe's API.
A later iteration of the billing modal included the ability for our reps to send quotes. Our goal was to eliminate bad credit card entries and to enable our clients to check out on their own – thus saving time for our account managers and sales reps. We worked with the teams to identify key aspects of their sales pitches and designed features around their processes. This included the ability to attach an email message to the quotes that were sent.
Comparing the old (left) Payments app dashboard with the new (right). After interviewing our payments support team, we compiled a list of high-value additions to the application straight from the requests they've received from users. As of July 2021, our Payments solution was processing $4MM gross merchandise volume – a 30% increase from the previous month.
Comparing an older iteration of the deal management UI (left) with the new (right). The new version of the product allowed users to click-and-drag deals to different stages, set up automations by stage, and create multiple deal pipelines – all highly-requested by our users. An overwhelming 82%+ of users that we interviewed about the system asked for this.
Traditional marketing reporting tools are overwhelming and noisy. We partnered with our talented Marketing Team to distill our product down to the essentials. These Overview pages have been among our top pages by views since launch.
A sample of the components, illustrations, and guides in our design system.
Our components included usage and development documentation.
The Filter component in our design system (Adobe XD) and in the component library (Storybook).
Marketing 360 dashboard concept, May 2021.
I served as the Creative Director for the new website that launched alongside the product back in 2020.
