As the Director of User Experience, I led a design team of 4. I trained junior to mid-level designers on UI/UX practices such as basic human-computer interaction principles, user testing, and market research. I also actively produced and tested prototypes
Our team collaborated with the Frontend Engineering team to create and begin implementing a design system across the organization. Madwire® was a marketing agency for the first decade of its life, and it needed a sustainable way to scale its new suite of products. As the team grew, it was clear that casual sign-offs on design comps would inevitably lead to far-reaching inconsistencies throughout the projects. Using Adobe XD and Storybook, we built up a library of design and frontend components, complete with explicit documentation on usage and component properties. The benefits were apparent: Faster design turnaround, higher consistency, and more velocity for the frontend team.
Lastly, I co-led a product management team of 5. I worked with our product managers in shaping feature requests into tangible user flows and wireframes.
Other responsibilities such as guiding the development of the marketing website, helping the branding team produce a company style guide, and producing assets for investor decks are also part of what makes it an incredibly fulfilling position.