The Design
1) It’s about the Western/Country culture: The main typeface that reads “BLUEGRASS FESTIVAL” was chosen to deliver this feeling. 
2) It’s blended with elegant instruments like violins and bases: Suggested by gold embellishments and the overall color scheme.  
3) It’s hosted in an area with a view that is truly breathtaking: In the poster specifically, the mountains of Westcliffe is illustrated in the same color scheme as the logo. Waves and bursts of music are coming out of the mountains to imply the location of the festival.

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